The Bottle Shop was created by the Murray family in 1972. It has developed into a power-house of collectible and excellent drinking wines.

If Gary Vaynerchuk and WineLibrary is all about personality to drive its sales, the Bottle Shop focuses on quality and the personal service that this well-run family business symbolizes. A similarity with WineLibrary has been the move to the internet as a way of expanding the business. The Bottle Shop has just revamped its website, and it is now one of the best wine retail sites in the business.

The Bottle Shop is in Spring Lake, an affluent area on the beach at the North Jersey shore. It focuses on collectible wine and is especially deep in Bordeaux. As a result the Bottle Shop offers Futures in significant quantities at some of the best prices in the country.

All in all the Bottle Shop is a class act, with great wines, at reasonable prices and great service.

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