There are a few people or organizations who have created enough wine gravitas that when they speak about a wine, they affect the price of it. In no other industry, do individuals or organizations have as much affect on the price of the product, sheerly by stating if they personally deem the product good or bad. Oenophiles love to debate the merits or the downsides of this power, but for the Winevestor it is a fact and so must be factored into buying decisions. We have named these people Winefluencers; people who affect the price of wine.
The key Winefluencers have characteristics which are used as a screen for their inclusion. They:
- Produce ratings on specific wines and vintages
- Have a broad and loyal client base who buy wine that they recommend
- Have a prodigious output
- Must be currently active
- Can make the case that they are objective
Winefluencers are by nature controversial. Anyone who has built a loyal following, invites detractors. Our premise is that all are impressive innovators who have created buzz and enthusiasm around wine, encouraging people wine buying public do deepen their knowledge and their pleasure. _r2_c2.jpg)
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